Why Nashville Businesses Choose Masonry for Signs & Storefronts

When it comes to making a great first impression, few things are as important for a business as the look of its storefront or signage. In Nashville’s competitive market—where new businesses pop up daily—standing out matters. That’s why many business owners are choosing brick, stone, and masonry for their sign bases, entryways, and storefront designs.


From durability to curb appeal, masonry offers long-lasting value and creates a professional look that instantly builds trust with customers. If you’re wondering why so many Nashville businesses invest in masonry, let’s break down the top reasons—and what you should consider if you’re planning a new sign or storefront project.

brick storefront

The Benefits of Masonry for Business Signs & Storefronts


1. Lasting First Impressions


Your storefront is the first thing potential customers see. Masonry creates a sense of permanence, professionalism, and quality that can’t be replicated with temporary or flimsy materials. A brick or stone sign base, for example, shows stability and trustworthiness before a customer ever walks inside.


2. Strength and Durability


Signs and storefronts take a beating from weather, foot traffic, and time. Masonry is incredibly durable and resistant to wind, rain, and daily wear. Unlike wood or metal signs that may fade or rust, masonry requires minimal upkeep and lasts for decades.


3. Custom Designs to Match Branding


Masonry is versatile. Businesses can match the design of a brick or stone sign base to their building’s exterior or create a bold, custom look that reflects their branding. From sleek modern stone veneers to classic brickwork, the options are endless.


4. Increased Property Value


Investing in masonry doesn’t just boost your business’s curb appeal—it can also raise property value. A high-quality storefront or brick signage is an asset that pays off both in customer perception and resale value.


5. Low Maintenance


Masonry requires far less maintenance than other building materials. With proper installation, you won’t need to worry about constant repairs, repainting, or weatherproofing. Occasional cleaning and inspections are usually all it takes.


Popular Masonry Options for Nashville Businesses


  • Brick or Stone Sign Bases – Durable foundations for custom signage.
  • Storefront Columns & Entryways – Adds a polished, professional look.
  • Decorative Stone Veneers – Modern, upscale finishes without the cost of full stone walls.
  • Walkways & Plazas – Creates inviting spaces for customers outside your business.


Cost Considerations for Masonry Signs & Storefronts


The cost of a masonry sign or storefront project varies depending on size, materials, and design complexity. On average, Nashville business owners can expect:


  • Brick sign bases: $1,500–$5,000+
  • Stone veneers for storefronts: $20–$40 per square foot
  • Custom entry columns or accents: Varies by design


While the initial investment may be higher than cheaper materials, masonry pays off in longevity, lower maintenance costs, and increased curb appeal.


Why Local Experience Matters


Every business location is unique. Soil conditions, drainage, city codes, and HOA requirements can all impact your project. That’s why it’s important to work with a local Nashville masonry contractor who understands both the technical and design aspects of commercial masonry.


Brick Mason Nashville has years of experience working with local businesses to create custom signs, storefronts, and structural masonry projects that last.


Frequently Asked Questions About Masonry for Businesses


  • How long does it take to build a masonry sign or storefront?

    Most sign bases can be completed within 1–2 weeks, while larger storefront masonry projects may take 3–6 weeks depending on size and complexity.

  • Can masonry be customized with our business logo or colors?

    Yes! Brick and stone can be paired with engraved signs, lighting, or accent materials to reflect your branding and stand out from competitors.

  • Do I need a permit for a masonry sign in Nashville?

    In many cases, yes. Most permanent signage requires a permit from the city, and certain neighborhoods may also have design restrictions. A local masonry contractor from Brick Mason Nashville can guide you through the process.


  • Is masonry worth the investment compared to cheaper sign materials?

    Absolutely. While initial costs are higher, masonry lasts decades, requires less maintenance, and elevates your business’s professional image—making it a cost-effective long-term investment.

  • Can you repair or update an existing storefront?

    Yes. Older brick or stone storefronts can often be repaired or updated with tuckpointing, new veneers, or matching brickwork to restore their appearance and strength.